In 2024, social media is dominating the marketing space. Not only are your customers on it, but your competitors are active on social media, too. Roughly 83% of Americans are on social media, meaning about 798,340 social media users are waiting to be reached right here in Austin, Texas!

Social media is a golden opportunity for reaching new customers and improving your business’s digital influence and brand recognition. Not only is social media marketing one of the most budget-friendly ways to market (hello, free platforms!), but it’s also a necessity to remain competitive online. Here’s why.

According to our trusted social media management tool Hootsuite:

• 56% of consumers think brands should be more relatable.
• 32% of social media users find poor-quality content to be a turn-off from a brand.
• Sales via social media channels will reach USD $2.9 trillion dollars by 2026.