In 2024, Victoria McNally, founder of Lunchbox Digital, met with Nigel Fuentes, Director of Philanthropy at Austin Pets Alive!, to discuss a partnership between our agency and the foundation. In August, Lunchbox Digital pledged 6% of its proceeds to Austin Pets Alive!, a non-profit companion animal rescue organization. Now, Lunchbox Digital is making its pledge public.

Austin Pets Alive!
Since its founding in 1997, Austin Pets Alive! has made its sole mission to promote and provide people with the resources, education, and programs needed to eliminate the killing of companion animals. Through its consistent, resilient, and compassionate work, APA! has saved over 130,000 lives since 2008.
Austin Pets Alive! has announced its goals and aspirations for 2025 and beyond. First and foremost, the foundation is eager to make city-approved repairs and renovations to its 70-year-old shelter and existing kennels. These renovations will include doubling the kennel size, installing HVAC systems, and upgrading the draining system to improve the shelter until APA! can fully rebuild.
In the near future, APA! also aims to invest in a community home for pets. While kennels can be overwhelming, loud, and exhausting, the organization would like to build small, temporary homes on a new plot of land for adoptable animals, complete with bedding, toys, and other comforts often found in a forever home.

Why We’ve Chosen Austin Pets Alive!
There are hundreds of influential non-profit organizations in Texas and Austin, but we’ve chosen APA! for the love and heart we share for homeless companion animals. McNally has two rescue cats in her own family and a third adopted cat, making APA!’s mission particularly special to her.
McNally has also experienced the impact of APA! firsthand. When her two cats were rescued from the street nearby her home, Victoria sought online resources to care for them at a time when finances were strained. With APA’s guidance, she was able to get her cats fixed, chipped, and vaccinated at a low cost.
Our Pledge to Austin Pets Alive!
Lunchbox Digital pledges to indefinitely donate 6% of its total monthly proceeds in a check donation.
While these numbers and dates may change in the future, we want to continue our mission to support the rescue and rehoming of Austin companion animals. It’s our hope that as Lunchbox Digital continues to grow, so too can our contribution to APA!
How You Can Help
As a local digital marketing agency in Austin, we have a responsibility to the community. We invite our clients, partners, and employees to join us in APA!’s mission to provide resources and save lives. Here’s how you can help:
You can also follow Austin Pets Alive! at their social media accounts below.